Interactive marketing agency Digital Pulp has launched a Web site for The Blue Fund, a mutual fund investing only in companies that support progressive values and principals, defined as: "as committed
to their people and their communities as they are to the environment or to human rights." The Blue Funds' founders include Joe Andrew, former head of the Democratic National Committee. Digital Pulp
won the account this past summer. Digital Pulp's President Ron Fierman said the site's links to other political-minded groups make it more engaging than other mutual funds' sites.