Luxury Swiss watch brand Raymond Weil kicked off a campaign to promote the launch of RWSport, its first venture in performance sport timepieces. The campaign, via MSL Productions, New York, features
ESPN sportscasters Dan Patrick, Trey Wingo and Steve Levy. Shot in black-and white, ads will debut in November issues of
Esquire,
Sports Illustrated,
Men's Health,
Details,
Best Life and
Fortune, and will run for at least 12 months. There will be new images in the spring.
