Lexus Launches Hybrid Living Web Site

  • October 25, 2006
Lexus has launched Lexus Hybrid Living, a Web site to promote its hybrid vehicles as the embodiment of luxury and sustainability. The site, touting the RX 400h SUV GS 450h sedan, resides at It covers ecologically enlightened design, profiles eco-designers, and also includes podcasts and lifestyle features. One offering is a compendium of spas, hotels and boutiques in Los Angeles, New York and San Francisco, plus downloadable "tours" of the cities. Video interviews profile furniture designer Kenneth Cobonpue, who uses eco-sustainable materials; Coyuchi, who makes bedding from organically grown cotton; and Linda Loudermilk, whose fashions are made from fabric based on seaweed, bamboo, and soy.

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