Twice as many respondents to a WebTrends survey (23%) said they would not be using price-based promotions to generate online revenue from customers
during the holidays, compared with 11% in 2005. Even free shipping has dropped in popularity, from 62% of retailers using it in 2005 to only 45% in 2006.
Relationship-based tactics
include e-mail search-engine marketing strategies that allow retailers to understand visitor intent and leverage behavior-based insights to target customers with relevant messages.
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