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Chivas Launches Campaign For Brand Ambassadors

Promo, Thursday, October 26, 2006 12:30 PM

Chivas Regal is dangling a stipend of $100,000 each as it sets out on a nationwide search for its third pair of brand ambassadors. The two consumers chosen will use the money to locate one-of-a-kind experiences they will then chronicle for a year on an online travelogue at ChivasCircle.com.

Chivas Live Studio--a custom-built modern lounge--debuted in New York this week and will then travel to Dallas, Los Angeles, Miami, Las Vegas and Chicago. Applicants can apply there in person by day, and be filmed as part of the application process.

This year's ambassadors, Bill Faries and Dana Peterson, have documented a number of experiences, including a Burns Night celebration in Scotland, a safari in Africa, a Thai cooking class, and a glacier walk in New Zealand.

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