Crayon, a self-defined "new Marketing" company, opened Thursday in the real world and at crayonville Island, its virtual Second Life headquarters. Founder and president is Joseph Jaffe, marketing
blogger and author of "Life After the 30-Second Spot." The agency's mission is to help marketers navigate the dynamics of a world of fragmented attention and increasing consumer control. "There is no
question that the influence organizations can achieve through traditional marketing, advertising and PR is fading fast," Jaffe said in his launch remarks. Gary Cohen, a financial services veteran of
Citigroup, Deutsche Bank and Bankers Trust Co., serves as CEO. Initial clients include The Coca-Cola Co. and GSD&M.
