Whirlpool Taps Digitas For Interactive Duties

Whirlpool Corporation has named Digitas, Chicago agency of record for interactive and relationship marketing for the company's U.S. brands, including KitchenAid, Maytag, Jenn-Air and Amana.

Interactive duties include campaign strategy, creative, media planning, buying and execution. The relationship marketing assignment includes all direct-to-consumer marketing programs. Digitas also picked up PR and event marketing duties for Jenn-Air; Digitas already had responsibility for PR and event marketing for KitchenAid.

Separately, Digitas reported Thursday that third-quarter profits fell to $6.2 million, or 7 cents a share--down from $7.9 million, or 8 cents per share, last year. When adjusted for restructuring and other costs, earnings came to $12.1 million, or 13 cents a share--beating analysts' expectations of 12 cents a share.

Digitas also predicted fee revenue of between $94 million and $97 million and earnings of 8 cents to 10 cents a share for the fourth quarter. For the full year, the company predicted fee revenue of $387 million to $390 million, and earnings per share of 44 cents to 46 cents. "Our client relationships are strong and growing," David W. Kenny, chairman and Chief Executive Officer, said in a statement.

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