Blattner Brunner's current client, MTD, has awarded the agency the independent dealer co-op media portion of the Cub Cadet account, following a review that included several undisclosed agencies and
incumbent GWA. Blattner Brunner has been agency of record for the outdoor power equipment brand since May 2004, handling all aspects of the account, except the dealer co-op media element. The agency's
new assignment involves planning and buying media for independent Cub Cadet dealers in more than 40 markets across the country.
