Site representation company NetShelter has added three sites popular with Mac/Apple computer aficionados--MacNN.com, MacRumors.com and AppleInsider.com--to its NetShelter Branded Network. The three
new sites' combined audience is around 1.2 million unique users, according to NetShelter. Since launching in May, the NetShelter Branded Network has grown from 12 sites to almost 50; NetShelter is the
exclusive ad rep firm for all inventory in those sites and the NetShelter Branded Network enables advertisers to buy site-specific combinations of those sites. NetShelter serves as rep firm for more
than 150 technology Web sites total.