With the new service, all professional video creators will be able to use Brightcove's platform to sell and/or monetize their videos with ads. Brightcove, publishing sites and content owners will all share revenue from sales of ads and video. A handful of companies, including Reuters, MTV Networks and Dow Jones & Co. reportedly have already used a test version of the network.
The company, which also works with NBC Universal network Bravo TV, also recently received $5 million in financing from GE Commercial Finance.
Brightcove also intends to launch a site for consumers at Brightcove.com; that site will host a good portion of the video clips Brightcove plans to distribute to other Web sites.
The company, based in Cambridge, Mass., counts Hearst Corp., IAC/InterActiveCorp and Time Warner among its backers. The company was founded by Internet pioneer Jeremy Allaire in 2004.