• Ad Age, Monday, October 30, 2006 12:15 PM

Tyler Brule, founder and former editor of Wallpaper, is back in the business with plans for a 10-times-a-year, London-based magazine about geopolitics, business, culture and design. The new title, called Monocle and sold internationally starting in February, will emphasize visuals as much as reporting and writing, says Brule, who was in Milan last week to pitch luxury advertisers.

"I used to work in Hamburg, the hub for Der Spiegel and Stern," he says. "I was always fascinated by those titles--the depth of reporting, the quality, the sheer volume. I always wondered why, at least in the U.K., titles like those never evolved. And to a large degree, Newsweek and Time have always been quite thin titles."

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