Conde Nast has partnered with Cellfire, a national mobile marketing service, to sell magazine subs with virtual "coupons" in the Cellfire system. Cellfire users can get discounts on subscriptions for
a number of big titles: Wired
subscribers get a 86% discount, Glamour
are both $20 off, Teen Vogue
subscribers get three years for the price of one,
is $9.97 a year, and Vanity Fair
sells for $18 a year. In an official statement, Cellfire CEO Brent Dusing was quoted as saying: "This will allow Cellfire users to get great
deals on fantastic publications, simply using their mobile phone. Cellfire is thrilled to enable Conde Nast to be the first magazine publisher on the mobile phone."