Correction: 'Outside' PIB Numbers Up, Not Down

  • October 31, 2006
In an article titled "Men's Enthusiast Mags Hard Hit, Ad Revenue, Newsstand Sales Way Down" published in MediaDailyNews Oct. 18, Outside was mistakenly included in a list of special-interest publications that are experiencing declines in ad revenue. In fact, according to the Publishers Information Bureau (PIB), Outside's ad pages are only down 0.5% for the year to date, while revenues are up 5.4%. Outside should have been included in the list of men's "general interest titles" that are doing better overall. With its inclusion, total revenue for these general-interest titles rose 2.1%--not 1%, as originally stated. Also, special-interest publications saw revenue decline 16.5%--not 14.5%, as originally stated.

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