More Consumers Want Big Supermarkets

  • November 2, 2006
The desire to support "mom and pop" retailers remains high, particularly in developing markets. But a new study from consulting firm Retail Forward found that worldwide, most people prefer shopping at large-format retailers, such as Wal-Mart, Carrefour, Metro and Tesco. "In most parts of the world, hypermarkets and supercenters rival -- if not surpass -- conventional supermarkets as the store type shopped most often," the report said. For example, in Brazil, 71 percent of shoppers polled said they preferred shopping at supercenters in 2006, up from 68 percent in 2005, and in the U.K., 61 percent said they preferred supercenters, up from 53 percent the year earlier. The majority of shoppers in Mexico, China, Italy and Russia also preferred the one-stop shopping format. The low scores? The U.S., with just 46 percent; Canada, 37 percent; and Japan, 26 percent.

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