• April 27, 2004

Premiere magazine will again open the doors of its Premiere Lounge during the Tribeca Film Festival in New York early next month. The lounge, which debuted during the Sundance Film Festival, is billed by the mag as "the ultimate destination venue for celebrities and entertainment." Sponsors include Cadillac, Michelob, and Pony.

"The Premiere Lounge brings the magazine's undisputed access and influence to life for our advertising partners and sponsors," said Premiere vice president and publisher Paul Turcotte in a press release.

Premiere is partnering with LIVEstyle Entertainment on the lounge. It is slated to host a Premiere/HBO Films party during the festival, among other events.