CN Gets YM From G+J, Title Will Be Folded Into Teen Vogue

Gruner + Jahr has found a buyer for YM magazine, which has seen its last days.

Condé Nast will purchase a host of YM's assets, including its subscription file, its title and brand name, the rights to its special publication titles, its domain name (ym.com), and the magazine's newsstand distribution slots.

But Condé Nast has no plans of keeping the struggling teen magazine afloat; YM will cease to exist in January and all of its 1.2 million subscribers will begin receiving Teen Vogue with the February, 2005 issue.

"We are delighted to make a key acquisition that fits perfectly into our growth plans for Teen Vogue and our position in the teen category of special interest magazines," said Condé Nast president and CEO Charles H. Townsend in a press release. "The performance of Teen Vogue to date has been extremely strong and this purchase underscores our confidence in the future of this category."

YM of course had struggled to recover advertisers in the past few years following a circulation scandal discovered by the Audit Bureau of Circulations despite have rebranded itself as a title for older teen readers.

The magazine launched back in the 1950s as Young Miss, later evolving to Young and Modern, and then Your Magazine.

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