Kellogg's Pop-Tarts Ties In With Sony Music

  • November 3, 2006
Kellogg's Pop-Tarts brand is running a tie-in promotion with Sony that places in-pack song codes for Sony's Connect Music in 20 million packages. The promotion is geared to teens. Codes must be redeemed by the end of 2007. Kellogg is running another promo that places mini Xbox games in its cereal boxes.

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