GM Europe Names Agency To Develop Opel Campaign

  • November 3, 2006
General Motors Europe has appointed independent Amsterdam-based agency 180 Amsterdam to develop a campaign around the launch of the Opel GT roadster, which hits European showrooms in March. The agency said it won the pitch in partnership with media agency Naked. The car uses the same kappa platform as Saturn Sky and Pontiac Solstice roadsters.
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