Gratitude is the cat's meow at Lucky Litter, which is running a consumer-generated media campaign for its ScoopFree automatic litter box by way of an online contest. Eight people can win in the "most
grateful for my cat" competition by posting stories plus photos by Nov. 30 at www.scoopfree.com/contest. Winning stories will be shared on Animal Radio, which reaches 2 million listeners a week. The
ScoopFree Litter Tray Cartridge comes with Clorox's Fresh Step Crystal litter under an exclusive license. "At Clorox our focus is on developing and marketing products that make people's lives easier,"
said Tracy Lessin, Fresh Step marketing manager. "ScoopFree is right in line with this strategy."