Sony Electronics Announces New Agency Picks

  • November 7, 2006
Sony Electronics yesterday announced the selection of Omnicom's BBDO New York and the independent agency 180 as creative agency of record and dubbed the alliance "Team Sony." Universal McCann remains media planning and buying AOR in North America. Sony Electronics has been working on a project basis with Bagby & Co. in Chicago and McKinney & Silver in Durham, N.C., which produced work for the Handycam camcorder and Bravia television line, which was recently showcased at the ANA Annual Conference for positioning the HDTV sets as the first television made for men and women.
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