In the $941-million dollar global tea market, green tea accounts for about 20 percent of production; black tea, 78. Some teas have benefited from reports that the beverage's antioxidants help ward off such diseases as cancer.
Now, look for competition in the ready-to-drink coffee market to escalate rapidly. Nestlé enjoys strong growth with its Nespresso, which was recently chosen as a "best bet" for a holiday hit at Danish department store Magasin. Coca-Cola is working hard to break into the food service sector with Far Coast Coffee. It targets specialty coffee consumers at hotels and restaurants. Coke also has a "low end" coffee designed for convenience stores and theaters called Chaqwa, which includes only one flavor each of coffee and tea.