Cisco Cuts Baseball Deal With Oakland A's

  • November 15, 2006
The Oakland Athletics will play on Cisco Field as part of a deal whereby the networking-equipment giant bought the naming rights for $4 million a year for 30 years.

In addition, Cisco is selling the club the 143-acre parcel on which the baseball stadium will be built. The park will be part of what Cisco is calling a "Baseball Village" featuring residential housing, restaurants, retail stores and other attractions.

Cisco will create a "Customer Solutions Center" inside the park to showcase its networking technology. The stadium is also supposed to include a network built on Cisco technology that will allow fans to buy merchandise and concessions by using mobile devices. Additional ballpark kiosks will enable fans to upgrade their seats while at A's games, the company said.



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