The Burger King brand will appear on snacks, ice creams and other supermarket food products through a licensing deal struck with Broad Street Licensing Group, Montvale, N.J. The deal applies to foods
not sold in the chains 11,000 restaurants. Meanwhile, Broad Street has also obtained the rights to put the fast-food chain's BK Joe coffee brand name on bottled coffee, coffee beans, coffee soda and
other confections for retail sale.
