Schematic Taps Kratchman For Strategy Chief

  • December 1, 2006
Schematic, a full-service interactive agency, Thursday said it has hired Kurt David Kratchman as chief strategy officer. Kurt David Kratchman is tasked with guiding Schematic's national Client Services group, overseeing business strategy, revenue growth, and aligning the company's disparate services. Also joining Schematic is Michael Keany, who will serve as senior vice president of Strategic Services for Schematic. Prior to Schematic, Kurt founded Nozaique Kratchman Inc., an international consultancy. Keany most recently served as vice president of Customer Success for VisiblePath, an early-stage venture-backed enterprise social-networking SaaS product company based in New York. Schematic's clients have included ABC, AOL, BMW, CNN, Comcast, DIRECTV, Electronic Arts, ESPN, Fox, Hitachi, Microsoft, Motorola, MTV Networks, NBC Universal, Panasonic, Pfizer, Showtime, Sony and Warner Bros., among others.
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