Moving counter to other industry forecasts downgrading the outlook for ad spending in 2007, Carat Sunday raised its projections, estimating global ad spending will increase 5.8%, up from its previous
projections of a 5.5% gain. Carat, which cited improvements in the domestic advertising economies of the U.S. and Japan, also revised its 2006 estimate to a 6.0% gain, up from 5.7% previously.
