Saks Fifth Avenue got a makeover--of the logo variety. The new Saks logo will be unveiled in January and will appear in ads, on shopping bags in and all merchandizing and marketing materials. The new
logo was developed by Pentagram Design, which handles many corporate-identity assignments The refined Saks mark incorporates a homage to the department store's classic script and the geometry of the
perfect square--a noted part of Sak's brand identity.
