Unilever's Dove brand has shaken up the advertising world by creating ads focusing on "real women." Now it wants to use real women to create its ads. The packaged good giant today will kick off a
consumer-generated advertising contest for its Dove Cream Oil Body Wash brand, inviting its consumers to create their own 30-second spots. The winning ad will break on the 79th Annual Academy Awards
on Feb. 25, 2007. Grey's Anatomy star Sara Ramirez joins Dove to help kick-off the contest and encourage women to submit their entries at www.dovecreamoil.com.
