"We are focused on creating significant work, not signature work," says architect Todd Erlandson. Creating significant work means defining a company's values, and maximizing
those values into a built environment, whether it be for a corporate headquarters, a preschool, a city or a dental office.
The firm encourages clients to define who they are, and then helps them execute their strategy in different areas of design, including logos, business cards and Web sites. "Brands are creating the landscapes of our cities," says Erlandson. "If we, as architects, don't step up and get into it, what will happen to our built environment?"
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