Yahoo Scores Most Page Views Of Year

With approximately 354.5 billion page views through Nov. 30, Yahoo was the most trafficked Web property of the year, according to new data released Wednesday by Nielsen//NetRatings.

Nielsen issued the data as part of a broader look at the most popular media of the year, including TV shows, books, movies, songs, and ringtones. MySpace garnered the second-highest number of page views (250.7 billion), while Google placed third (147.7 billion). (See chart below for complete list.)

With an online ad spend of approximately $659.1 million, the biggest display advertiser on the Web through Nov. 30 was GUS Plc--which until mid-October operated both the Argos Retail Group and credit reporting agency Experian; on Oct. 10, GUS Plc was split into two divisions. The second-biggest online display advertiser was VoIP company Vonage Holdings Corp ($294.9 million), followed by online movie rental company Netflix ($242.5 million). (See chart below for complete list.) The information about online ad spending was issued by Nielsen//NetRatings' AdRelevance unit.

The track to rack up the most downloads through Dec. 10 was "Bad Day," by Daniel Powter, with 1.89 million, according to Nielsen SoundScan. "Crazy" by Gnarls Barkely was second (1.52 million), followed by "Sean Paul's Temperature" (1.46 million).

Top 10 Web Brands, Jan 1.-Nov. 30
Brand      
Total Web page views (rounded to billion)      
Yahoo      
354.5      
MySpace      
250.7      
Google      
147.7      
eBay      
143.4      
MSN/Windows Live      
141.2      
AOL      
73.1      
Craigslist      
27.1      
Nickelodeon Kids and
Family Network      
24.7      
Comcast      
23.5      
Microsoft      
23.2      
Source: Nielsen//NetRatings
Data from January 1 - Nov 30, 2006; U.S. Home and Work

Top 10 Advertisers Jan. 1-Nov. 30
Company      
Ad dollars spent(rounded to million)      
GUS Plc      
$659.1      
Vonage Holdings Corp
$294.9      
Netflix, Inc.      
$242.5      
NexTag, Inc.      
$232.2      
Verizon Communications, Inc.      
$183.1      
United Online, Inc.      
$178.5      
Monster Worldwide, Inc.      
$108.4
Time Warner Inc.      
$105.6      
InterActiveCorp      
$101.7      
Apollo Group, Inc.      
$91      
Source:
Nielsen//NetRatings AdRelevance

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