"Most video games are considered a blockbuster when they reach the 1 million mark in sales, and this collection has achieved twice that," said Russ Klein, president, global marketing, strategy and innovation, Burger King Corporation, in a statement.
The three games in the collection, "Pocketbike Racer," "Big Bumpin'," and "Sneak King," incorporated Burger King brand icons, such as the King and Subservient Chicken. Sales rival other best-selling Xbox titles, such as "Gears of War," which sold 1 million copies in the first two weeks of release.
The BK Xbox Game Series was supported by television and print advertising, in-restaurant merchandising, custom packaging, direct-to-consumer events and a Web site aimed at 12- to-20-year-old males.
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