4th Quarter Spending Up 50%: Blackfriars

  • January 4, 2007
According to a Blackfriars Communications survey of U.S. senior executives, American companies expected to spend 50% more on marketing in the fourth quarter of 2006 than they spent in an average quarter in 2005.

This finding pushed the fourth-quarter Blackfriars Marketing Index up to 150. However, Blackfriars' 3Q 2006 index of actual spending fell to 74, the lowest value in two and a half years.

Blackfriars also released its Marketing Category Indices for 12 types of marketing spending, which showed that the bulk of third-quarter spending went to offline advertising, which grew to 41% of marketing budgets. The percentage of marketing budgets being spent on online advertising fell to 8%.

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