The agreement allows the network to broadcast at least eight of the conference's regular-season men's basketball games a year.
It would be an understatement to say that MAAC schools such as Rider, Marist and Canisius are off the radar for both the media and fans--especially when it comes to conferences like the Big Ten and ACC.
But as 2-year-old ESPNU looks to boost distribution and fight off challenger CSTV--not to mention the yet-to-launch America Channel--conferences that might have settled for airing on public-access channels now have some appeal for broadcast executives.
ESPNU's deal with the MAAC comes several weeks after the America Channel said it had reached deals with eight low- to mid-tier conferences to cover games starting this fall.
The deals give the mostly regional conferences exposure to a national audience and a new marketing platform.
Also, in another sign that sports-rights deals are increasingly multifaceted, the ESPN umbrella will be able to offer MAAC games on platforms such as ESPN360 (broadband streaming), VOD and pay-per-view.
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