Kellogg Puts Words Into Kids' Mouths

  • January 5, 2007
Kids who think they know it all can now eat their words. Kellogg is introducing Strawberry Pop-Tarts with Trivial Pursuit questions and answers printed on them in edible ink.

The yearlong promotion between Kellogg and Hasbro, maker of "Trivial Pursuit for Kids," will include characters, facts and questions from Trivial Pursuit on brightly colored packaging, print ads and store displays. An online version runs at

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