Acclaim Taps IGA for In-Game Ads

  • January 8, 2007
Video game publisher Acclaim has partnered with in-game ad firm IGA Worldwide to monetize six massively multiplayer online games with targeted spots. The deal encompasses "BOTS!!," "9Dragons," "2Moons," and "DANCE!" in addition to two as-yet unannounced titles. Prior to signing with IGA, Acclaim had a deal with its competitor, Massive Incorporated, to serve in-game ads into BOTS!!, which has now expired.
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