Video game publisher Acclaim has partnered with in-game ad firm IGA Worldwide to monetize six massively multiplayer online games with targeted spots. The deal encompasses "BOTS!!," "9Dragons,"
"2Moons," and "DANCE!" in addition to two as-yet unannounced titles. Prior to signing with IGA, Acclaim had a deal with its competitor, Massive Incorporated, to serve in-game ads into BOTS!!, which
has now expired.