AT&T has secured exclusive rights to distribute video, music and images from "Swampstock 2006," an annual music festival and charity fundraiser held in Rayville, LA, and hosted by country-music star
Tim McGraw. Chase Card Services will be the ad sponsor for AT&T's first three-screen content deal--the wireless phone, the TV and the PC--which offers third-party advertisers cross-platform ad
opportunities. Chase Card Services will be the sole sponsor of the concert and related elements as they appear across Cingular Wireless, AT&T TV and the PC beginning in February.
