Under the deal announced yesterday, Chase Card Services will be the exclusive sponsor of "Swampstock," an annual music festival and fundraiser hosted by country music singer Tim McGraw. AT&T has secured exclusive rights to distribute video, music and images from the festival, which will appear on the AT&T blue room digital content Web site at www.attblueroom.com, through video-on-demand on AT&T's U-verse TV and Homezone services, and on its Cingular wireless service.
"AT&T's approach represents the next evolution of the consumer-marketer relationship, where consumers get the information they want, while offering marketers the ability to make that information relevant - by time, place and medium," said Manning Field, SVP, Chase Card Services, in a statement. "AT&T will enable Chase to deliver a relevant message with grater accuracy to grow relationships with new and existing customers." -Emily Burg