A deal between NBC and a division of Qualcomm (MediaFlo) will bring live, full episodes of NBC News programs, including "Today," "Nightly News" and "Meet the Press" to mobile phones in the coming
months. Also coming to the handheld devices are episodes of the Jay Leno and Conan O'Brien late-night shows and some undisclosed entertainment programs. Word of the NBC deal came amid a flurry of
announcements regarding TV on mobile in conjunction with the annual Consumer Electronics Show in Las Vegas. MediaFlo has similar deals to stream full-length programming with Viacom's MTV Networks, CBS
and News Corp.'s Fox umbrella. Also, Verizon said it will launch a network called V Cast Mobile TV using the MediaFlo service. NBC content will occupy two dedicated channels (one news and the other
entertainment) on the MediaFlo service, which is distributed via agreements with wireless operators.
--David Goetzl
