"M*A*S*H" Is Smash For TV Land

  • January 10, 2007
The launch of "M*A*S*H" on TV Land--a marathon that ran from Jan. 1 through Jan. 7--scored an an average of 1.3 million total viewers and scored double-digit increases in demo rating and delivery. The marathon showcase also included all the major episodes from the series; the original major motion picture of the same name; the 20th and 30th major reunion specials and the major landmark series finale. According to Nielsen, it was up +24% over viewership last year, up +50% in rating and +38% in delivery among its core 25-54 demo over last year for the week.

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