Capri Sun Drops 'All Natural' From Packaging

  • January 10, 2007
Kraft Foods, which markets Capri Sun, is taking the words "All Natural" off its packaging, a move the food giant said was in the works well before the Center for Science in the Public Interest threatened to sue it if it did not. The reformulated Capri Sun will go into production in two weeks, a company spokesperson said.

"The new packaging ... will say that Capri Sun contains 'no artificial colors, flavors or preservatives.' ... With this action, the phrase 'All Natural' is being removed from the package," the company's statement said.

The new Capri Sun, which also will contain vitamins C and E, still will be made with high-fructose corn syrup, but Kraft already makes a 100 percent fruit juice version of the brand.

CPSI had charged that since the drinks contain small amounts of juice and water and are sweetened artificially with high fructose corn syrup, there is nothing natural about them.

In May, the center told soda giant Cadbury Schweppes that it would sue the company for rebranding 7Up as "100% Natural," despite the fact that it includes corn syrup. CSPI said it is in discussions with Cadbury, but is considering a suit if Cadbury doesn't agree to changes soon. -- Nina M. Lentini



Next story loading loading..