Post-Christmas E-Commerce Traffic Soars 35%

  • January 11, 2007
Post-holiday markdowns helped fuel a 35% increase in traffic on Dec. 26 to e-commerce sites in Nielsen//NetRatings' holiday index, the company reported Wednesday. The single busiest day for the sites within Nielsen//NetRatings' holiday index was Dec. 12, when sites in the index saw 30.4 million unique visitors. The most trafficked e-commerce sites that day were eBay (12.4 million uniques), Amazon (6.1 million) and Wal-mart.com (4 million).
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