The company has put four films about its initiative on the Ecomagination Web site and is supporting the effort with a TV and print ad campaign. Plans call for eight more through this year. GE markets 45 Ecomagination products, such as high-tech windmills.
In addition, GE is sponsoring Reuters digital stories on business and the environment and an Environmental Business Plan Challenge offering a $50,000 award for a winning eco-friendly business idea. The latter effort is in partnership with Dow Jones.
In an appeal to a younger audience, GE has produced the ecocollegechallenge.com, in conjunction with MTV.