MediaSpan, Broadcast Interactive Forge Deal

  • January 16, 2007
MediaSpan and Broadcast Interactive Media--two local ad networks--today will announce a deal making each of their networks available to the other. Combined, the network is expected to reach over 13 million unique visitors across more than 1,200 local television, newspaper and radio Web sites. The Network partnership includes local properties in all top 10 U.S. markets, over 100 properties in the top 25 markets, and 200 in the top 50. Advertisers can use the Network's RealGeo targeting feature and custom "character clusters" for geographic and demographic targeting.
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