Pantone Crowns Color Of The Year: Chili Pepper

  • January 17, 2007
Citing its bold ability to both energize and inspire, Pantone, Inc., the color people out in Carlstadt, N.J., named chili pepper the color of the year.

"Whether expressing danger, celebration, love or passion, red will not be ignored," the company said, "and in 2007, there is an awareness of the melding of diverse cultural influences, and chili pepper is a reflection of exotic tastes both on the tongue and to the eye. Nothing reflects the spirit of adventure more than the color red. At the same time, chili pepper speaks to a certain level of confidence and taste."

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