Unilever's Dove has signed up to sponsor Oscar awards coverage on AOL's Moviefone. Dove will promote its Cream Oils with 728x90 banners, content integration block and a sponsor logo in the header.
Moviefone also is promoting Dove's call for submissions for its contest to find the next real woman for a new ad campaign; the top submission will air during the Academy Awards broadcast Feb. 25. The
online Moviefone package features fashion designer Jeffrey Sebelia, winner of Bravo's "Project Runway," discussing the stars' fashion choices, an interactive contest to pick the winners, and Las Vegas
bookmaking expert Jay Kornegay analyzing this year's award contenders.
