IAB Task Force To Revisit Ad Size Standards

  • January 18, 2007
The IAB plans to modify its ad size standards with the help of representatives from IAB member companies. The task force being assigned to the project will be primarily responsible for reviewing and updating the IAB Ad Unit Guidelines on a regular basis. The group will meet on a biannual basis to examine the effectiveness of existing ad units; review proposed new ad units; and issue updated voluntary guidelines as appropriate.
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