Mediaedge:cia Awarded Federated $200 Mil. Media Account

  • January 22, 2007
Federated Department Stores' $200 million-plus media-buying and planning account is changing hands. Federated, the parent company of Macy's and Bloomingdale's, shifted the account from Publicis Groupe's Starcom to WPP Group's Mediaedge:cia. Starcom had the account less than a year. No formal review was held.

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