Laird + Partners, New York, created the campaign. It
comes in the wake of the departure of two top Gap executives earlier this month, when Denise Johnston, president of Gap's adult division, and Ivy Ross, head of product design for Old Navy, left the
company. That brought to 10 the number of senior executives who have vacated top jobs at the company, including Kyle Andrew, vice president-marketing for the Gap brand.
The company is trying hard to dig its way out of a decline in same-store sales that has plagued it for 28 out of the last 31 months.
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