Kraft Jettisons Cream of Wheat

  • January 24, 2007
Kraft Foods is selling its popular Cream of Wheat products to a subsidiary of B&G Foods for $200 million. The company, the world's second-largest food manufacturer, said it was doing so as part of a broader effort to focus its portfolio. Last year, the Cream of Wheat brand had a net revenue of $60 million.
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