For instance, the Examiner chain, with free dailies in San Francisco, Baltimore and Washington, has made a point of targeting young mothers, even to the extent of offering home delivery in some neighborhoods. The trend goes back a few years when the Charleston, S.C., Post and Courier began shifting its focus to mothers and families. "It's so funny that all these newspapers are just starting to realize the value and power of families with kids," said Craig Rogers, director of marketing for the SC newspapers.
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