The company won't directly sell the drug in its spot, but will warn about the dangers of high-blood pressure. Other advertisers on board include Emerald Nuts, Careerbuilder, FedEx, GoDaddy.com and
at least three car companies.
Despite tough competition from the Internet and other media, Ross denies that advertisers were holding out in the hope of getting their time cheaper: "It is no different than any other year," she says.
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